Hi there. I'm an experienced content team leader, writer and idea guy who's been living happily outside the box for my entire career in brand marketing. If you want to challenge your industry's quo or find your brand chi, I'm here to help. Get in touch here or via my LLC, Wicked Good Media (alex@wickedgoodmedia.com).
- Stytch, client
To me, the greatest pleasure of writing is not what it's about, but the music the words make.
Under my individual LLC, Wicked Good Media, I offer:
With 15 years of experience in content marketing and strategy, I lead the global content team (spanning 3 continents) at Convera - a cross-border payments company modernizing a legacy business through FinTech innovation. I specialize in creating and executing GTM strategy, messaging frameworks, and thought leadership initiatives that showcase Convera's edge in the fintech landscape.
Prior to Convera, I had several years full-time tenure at Amazon, Cisco, and Google in both product and content marketing functions. For the last 8 years, I've also worked part-time as a consultant & writer for many major startups and brands. I hold a Masters of Science Degree in Integrated Marketing Communications and a Minor in Journalism from Northwestern University, a Harvard Business School Online CORE credential, and a Certified Enterprise Blockchain Professional certificate from 101 Blockchains.
I'm equally passionate about emerging B2B and enterprise technologies - especially those within the fintech, blockchain, AI and web3 spaces - where I have worked with major brands and startups such as Convera, Scroll.io and ConsenSys.
My mission is always to humanize and simplify complex technical products and solutions so that anyone can understand them or make them their own. I also produce and host the Converge podcast, a fintech show that explores the convergence of the new and the old worlds of finance in an atmosphere of seismic change.
I approach each project with curiosity and compassion for your business and customers, starting my journey into your customer's shoes with empathy and a genuine effort to deeply understand your product or service - no matter how technical.
My clients capture the value of working with me better than I can. Here's some feedback I've received over the years:
"Alex has an exceptional understanding of the fintech landscape and a deep passion for developing high-quality content that aligns with the company’s strategic goals. This has not only helped ensure we stay ahead of the curve as a business, but also set a high standard for our team." - Lead Copywriter, Convera
"Alex is my go-to when I need to tell a complex technology story in an effective, memorable way. I'm repeatedly impressed by his ability to immerse himself in technical details and key points of differentiation to then create content, copy, and web pages that clearly state what needs to be said and, more importantly, drive readers to take action."- VP of Marketing, Instabug
"Alex somehow manages to make reading technical blogs far more enjoyable and fun than what should be realistically possible. AND he easily ties articles nicely to the broader themes." - Content Lead, Stytch
"Alex is a talented story teller who can think strategically and connect business complexity with ease. He is not afraid to challenge the status quo yet actively seek to incorporate diverse perspectives. I was impressed with his know-how and ability to dive into the complexity of technology, people and processes seamlessly.'' - Head of B2B Marketing, Amazon
"Alex possesses the gifts capable of that rare copywriting magic, spearheading a truly massive overhaul of website content in a very condensed period of time with aplomb. A very fine writer, nimble thinker, and a great intellect, I thoroughly respect Alex’s copywriting and content strategy expertise, and wouldn’t hesitate to work with him again." - Head of Content, Cisco AppDynamics
"Alex is a fantastic writer with a gift for the written word, able to elevate technical jargon into inspired copy that captivates and converts. I hired him to write user-centric copy for a major UX redesign project and our integrated marketing campaigns, and his work thus far has been so good that our partners are constantly seeking his input on copy in other areas." - Head of Developer Marketing, ConsenSys
"Alex is a joy to work with. He is wonderful at taking directional (sometimes half-baked) ideas and turning them into eloquent prose. He is often able to succinctly say in sentences, what takes me multiple paragraphs to convey." - VP of Acquisition, KeyBank | Laurel Road
"I was Alex’s ACD for 4 months on a challenging financial services product. His engaging writing style made complex ideas easy to understand, with the perfect touch of humanity and humor." - ACD, Better.com
"Alex was so great to work with, he is very talented and has a deep understanding of marketing and design. He spent a lot of time researching Taiwanese tea and worked with me to make sure his message was aligned with the company's mission and brand voice. The messaging came out great and received tremendous positive feedback from people. His style is very elegant yet down to earth." - Founder, Us Two Tea
"Alex has a rare ability to bridge: as a business thinker, he is a creative idea man; and he is a creative artist who finds it easy to work with technical, digital, analytical marketing concepts and tools, to come up with sound, innovative marketing plans." - Stephen Hersh, Sr. Faculty, Northwestern University Medill School of Media
